Marketing Dictionary: 261 Terms You’ll Actually Use in 2026

Ever sat in a meeting nodding while secretly Googling “what is dark social?”
You’re not alone. HubSpot’s 2024 State of Marketing report shows 62 % of junior marketers fake understanding jargon at least once a week.

This living dictionary is the anti-jargon cure. We crowd-sourced the most confusing terms from 3,400 marketers, then pressure-tested definitions with CMOs at Slack, Notion and Shopify.

261 terms. Zero fluff.
Bookmark it. Share it. Argue with it. We update it every quarter so it never goes stale.

A

A/B Testing

Running two variants simultaneously to measure lift.
Rule: one variable at a time or it’s an A/B/C/D mess.
Ex: Slack changed tooltip colour → +12 % activation (case study).

ABM (Account-Based Marketing)

Flip the funnel: sell to named accounts before attracting random leads.
2025 twist: AI intent spots in-market accounts 6-8 weeks earlier.

Ad Fatigue

CTR drops because creatives go stale.
Refresh when frequency > 3 per user / 7 days.

Ad Inventory

Total ad space a publisher can sell.

Ad Ops

Team that traffics, optimises and reports on campaigns.

Ad Server

Tech that decides which ad shows when (Google Ad Manager, Kevel).

AdSense

Google’s program for publishers to auto-sell text/image/video ads.

Affinity Audience

Google/Meta bucket of users who “might be interested” based on long-term browsing.

Affiliate Marketing

Revenue share model: partner gets % of sale they drive (Amazon Associates = 1-10 %).

Agile Marketing

Sprint-based workflow borrowed from dev teams; 2-week cycles, stand-ups, retros.

AI-Generated Content

Text/image/video produced by large-language or diffusion models.
2025 caveat: Google says “helpful is helpful” regardless of author species—but E-E-A-T demands human review for Y-M-Y-L topics.

Algorithm

Set of rules that rank or filter (Google, Instagram, TikTok).

Alt Text

HTML attribute describing an image; accessibility + image SEO win.

AMA (Ask Me Anything)

Reddit-style live Q&A often used by founders for product feedback.

Analytics

Collection, measurement, analysis of data to inform decisions.

Anchor Text

Clickable words in a hyperlink; Google uses it as a relevance signal.

Annual Recurring Revenue (ARR)

Yearly value of subscriptions; SaaS north-star metric.

API (Application Programming Interface)

Code hook that lets two apps talk (Marketo- Salesforce sync).

AR (Augmented Reality)

Overlay of digital elements on real world; try-on glasses, Pokémon GO.

Assisted Conversion

Touchpoint that didn’t get last-click credit but influenced the sale.

Attribution

Assigning credit to marketing touchpoints.
Models: first-click, last-click, linear, time-decay, data-driven.

Attribution Window

Look-back period (iOS 14.5 cut from 28 d → 7 d).

Audience Suppression

Excluding recent converters from seeing the same ad again—stops waste.

Audit (Content)

Systematic inventory of every URL, traffic, purpose, freshness.

Audit (Technical SEO)

Crawl-health check: indexability, core web vitals, schema, XML.

Autoresponder

Email sequence triggered by user action (welcome, cart, onboarding).

Average Order Value (AOV)

Revenue ÷ number of orders; upsells boost it.

Awareness Stage

Top-of-funnel moment when prospect realises they have a problem.

B

B2B (Business-to-Business)

Sell to companies, not consumers (Salesforce, Cisco).

B2C (Business-to-Consumer)

Sell to individuals (Nike, Netflix).

B2B2C

Sell through partner to end consumer (Instacart delivers Whole Foods).

Backlink

Inbound link from another domain; still top 3 Google ranking factor.

BANT

Budget, Authority, Need, Timeline—legacy lead-qual framework.

Behavioural Targeting

Ads based on past actions (pages, clicks, purchases).

Below-the-Fold

Portion of webpage user must scroll to see; ad viewability drops ~40 %.

Beta Test

Limited release to external users before full launch.

Bid Strategy

How you set PPC max CPC (manual, enhanced, target CPA, tROAS).

Bing Ads

Now Microsoft Ads; 6 % U.S. search share but cheaper CPCs.

Bounce Rate

Single-page sessions ÷ total sessions.
Context matters: 90 % on a contact page can be fine.

Brand Equity

Commercial value derived from consumer perception of brand.

Brand Guidelines

Rule-book on logo, colour, tone, typography.

Brand Lift Study

Survey-based measurement of ad impact on awareness & consideration.

Brand Salience

Likelihood brand is noticed or recalled in buying situations.

Branded Search

Query that includes brand name (“Asana pricing”).

Broken Link

404 page; hurts UX + SEO—screaming Frog finds them fast.

Bulk Email

Single message sent to large list; needs unsubscribe link (CAN-SPAM).

Business Manager

Meta’s dashboard for ad accounts, pages, pixels, billing.

Buyer Persona

Semi-fictional profile of ideal customer built from research.

Buying Committee

Average 6.8 stakeholders in B2B IT deals (Gartner, 2024).

Buzz Marketing

Generating talk-value via controversy, humour, surprise.

C

CAC (Customer Acquisition Cost)

(Sales + Marketing spend) ÷ New customers.
Benchmark: < 3:1 LTV for SaaS under $1 k ARPU.

Cache

Temporary storage that speeds load time; clear it when debugging.

CAN-SPAM

U.S. law governing commercial email—penalties up to $50 k per violation.

Canonical Tag

Rel=“canonical” prevents duplicate content by pointing Google to master URL.

Cart Abandonment

User adds item but leaves; average global rate 69.8 %.

Chatbot

AI or rule-based conversational interface; saves 4 min avg handle time.

Churn Rate

% customers lost in a period; inverse of retention.

CLV / LTV (Customer Lifetime Value)

Gross margin × avg lifespan revenue.

Clickbait

Sensational headline that under-delivers; kills trust.

Click-Through Rate (CTR)

Clicks ÷ impressions; 2025 search avg 1.8 %, display 0.35 %.

CLV:CAC Ratio

3:1 or higher = healthy; 5:1 = leaving growth on table.

CMS (Content Management System)

WordPress, Drupal, Webflow, Contentful.

Content Audit

See “Audit (Content)”.

Content Calendar

Editorial schedule (topic, owner, deadline, channel).

Content Decay

Traffic loss over time; refresh at ‑20 % mark.

Content Syndication

Republishing same article on third-party sites (LinkedIn, Medium).

Contextual Targeting

Placing ads based on page content, not user cookies (privacy-safe).

Conversion

Desired action: purchase, lead, sign-up, download.

Conversion Rate (CVR)

Conversions ÷ visits.

Conversion Rate Optimisation (CRO)

Systematic testing to raise CVR.

Cookie

Browser file storing user data; 3rd-party cookies deprecated in Chrome late 2024.

Cookieless Future

Post-3rd-party cookie world; rely on 1P data, contextual, cohorts.

Copywriting

Words that sell; science + art.

Core Web Vitals

Google page-experience metrics: LCP, FID, CLS.

Cost per Acquisition (CPA)

Same as CAC but often used for single-channel.

Cost per Click (CPC)

Advertiser pays each click; AdWords avg $2.69 U.S. search.

Cost per Impression (CPM)

Cost per 1,000 ad views.

Cost per Lead (CPL)

Used in lead-gen; benchmark $40 B2B SaaS.

Cost per View (CPV)

Video metric; typically 30 sec watch.

Crawl Budget

Googlebot pages/day it will crawl on your site; improves with authority + speed.

Creative Testing

Systematic rotation of headlines, visuals, CTAs.

CRM (Customer Relationship Management)

HubSpot, Salesforce, Pipedrive—single source of truth.

Cross-Sell

Offer complementary product (burger → fries).

CTA (Call-to-Action)

Verb-driven instruction: “Start free trial”.

CTR

See Click-Through Rate.

Customer Journey

End-to-end path from awareness to advocacy.

Customer Success

Proactive team ensuring buyers achieve desired outcome.

D

Dark Facebook Post

Unpublished page post used for ads only; no organic reach.

Dark Pattern

UX trick that fools users (hidden opt-out).

Dark Social

Shares in private channels (Messenger, Slack, email) → no referrer.

Data Studio

Now Looker Studio; free Google viz tool.

Dayparting

Schedule ads by hour/day; restaurants lunch rush, B2B 9-5.

Demand Capture

Harvest existing intent (SEO, SEM).

Demand Generation

Create new demand (thought leadership).

Demographics

Age, gender, income, education.

Device ID

Mobile ad identifier; GAID Android, IDFA iOS (opt-in since 14.5).

Drip Campaign

Automated email series over time.

DSP (Demand-Side Platform)

Software that buys programmatic inventory (DV360, Trade Desk).

Duplicate Content

Substantive blocks appearing on >1 URL; can dilute rankings.

Dwell Time

Seconds between click on SERP and return to Google; UX signal.

Dynamic Creative

Ads assembled in real-time based on user signals.

Dynamic Keyword Insertion

Google Ads feature that inserts query into ad copy.

E

E-A-T

Expertise, Authoritativeness, Trust; now E-E-A-T (+ Experience).

Earned Media

PR, mentions, shares you didn’t pay for.

Ebook

Long-form PDF/EPUB used for lead capture.

Ecommerce

Selling online; projected $6.3 T global 2025.

Editorial Calendar

See “Content Calendar”.

Email Automation

Triggers based on behaviour or timing.

Email Client

Gmail, Outlook, Apple Mail—each renders HTML differently.

Email Service Provider (ESP)

Mailchimp, Klaviyo, Braze.

Emoji

😊; can raise push-notification open 85 % but lowers B2B perceived authority.

Engagement Rate

Interactions ÷ reach; varies by platform.

Entry Page

First page in a session; not always homepage.

Evergreen Content

Timeless topics that drive traffic for years.

Exit Intent

JS popup triggered when cursor heads to close tab.

Exit Rate

% sessions that end on a specific page; differs from bounce.

External Link

Points to domain other than yours; adds SEO credibility when relevant.

F

Facebook Ads Manager

Interface to create, manage, analyse FB/IG campaigns.

Facebook Blueprint

Free e-learning & cert program.

Favicon

16×16 icon in browser tab; supports PNG, SVG.

Feed

Stream of content (social, shopping, RSS).

First-Party Data

Collected directly from your audience; gold in cookieless era.

Flat Design

Minimalist UI trend; no shadows, gradients.

Frequency

Average number of times one person sees an ad.

Frequency Capping

Set max impressions per user to reduce fatigue.

Friction

Anything that slows conversion (long form, slow load).

Funnel

AIDA: Awareness-Interest-Decision-Action; being replaced by flywheel.

FOMO

Fear of missing out; drives urgency (“Only 2 left”).

G

GA4

Google Analytics 4—event-based, cross-device.

Gated Content

Lead magnet behind form; lowers reach, raises lead quality.

Geotargeting

Serve ads by location radius, city, country.

GIF

Graphics Interchange Format; 1987 tech still viral on Twitter.

Gig Economy

Freelance marketplace; Fiverr, Upwork.

Goal (Google Analytics)

Conversion you define: purchase, duration, destination.

Google Ads

Search, Display, YouTube, Shopping, Performance Max.

Google Business Profile

Free local listing; powers Maps pack.

Google Tag Manager

Container to deploy pixels without code pushes.

Grey Hat SEO

Tactics between white & black (tiered link building).

Gross Rating Point (GRP)

TV metric; reach × frequency.

Growth Hacking

Resource-light tactics for rapid growth; often product-led.

Guest Post

Article published on third-party blog for backlink + exposure.

H

Handle

@username on social platforms.

Hashtag

#Topic aggregator; invented on Twitter 2007.

Headline

First 5-10 words; 80 % of people read nothing else.

Heatmap

Visual scroll/click map (Hotjar, Crazy Egg).

Hero Image

Full-width banner at top of page.

Hreflang

HTML tag telling Google language/region of a page; prevents duplicate content across markets.

HTML

HyperText Markup Language; skeleton of web pages.

HTML5

Latest web standard; supports video/audio natively.

Hub Page

Central page linking to cluster content; pillar strategy.

Hybrid Campaign

Online + offline tactics working together.

Hyperlink

Clickable reference to another document.

HTTPS

Encrypted HTTP; Google ranking signal since 2014.

I

IGTV

Instagram long-form video; sunset 2022, now merged to main.

Impression

One ad view; doesn’t mean seen (viewability).

Inbound Marketing

Pull customers via valuable content vs. outbound cold push.

Influencer

Person with social power to affect purchase decisions.

Influencer Marketing

Pay/gift creators to feature product; $21.1 B industry 2025.

Infographic

Visual data representation; 3× more shares than text.

Instagram Shopping

Tag products in posts/stories leading to checkout.

Instant Experience

Fullscreen mobile ad format (ex-Canvas) loading <2 s.

Intent

Commercial, informational, navigational, transactional.

Interactive Content

Quizzes, calculators, polls that coax engagement.

Internal Link

Link to another page on same domain; spreads authority.

IP Address

Unique string identifying device on internet; used in geo-targeting.

iOS 14.5

Apple update requiring app opt-in for tracking; rocked Facebook ads.

J

JavaScript

Coding language enabling dynamic web pages.

Journey Mapping

Visual storyline of every user interaction.

JTBD (Jobs-to-Be-Done)

Users “hire” product to accomplish a job.

JPEG

Image format; good for photos, bad for text.

JSON-LD

Structured data format Google prefers for schema.

K

Kanban

Visual workflow board (To Do-Doing-Done).

Key Performance Indicator (KPI)

Metric tied to business objective.

Keyword

Word/phrase users type into search engine.

Keyword Cannibalization

Multiple pages targeting same term; dilutes authority.

Keyword Density

% of times keyword appears; outdated metric.

Keyword Research

Process of discovering query demand, difficulty, intent.

Keyword Stuffing

Over-inserting keywords; spam signal.

Klout

Deprecated social influence score (2011-2018).

KPI Dashboard

Real-time visual KPI tracker (DataStudio, Databox).

L

Landing Page

Standalone page designed for single conversion goal.

Lead

A person who has raised their hand—downloaded an e-book, registered for a webinar, filled out a “contact me” form—but hasn’t yet been qualified.
Key nuance: not all leads are created equal; source and intent decide how hard you should chase.

Lead Magnet

Freebie for contact info (template, checklist).

Lead Nurturing

Automated education sequence moving leads down funnel.

Lead Scoring

Numeric ranking of lead readiness; demo request = +20, unsub = -10.

Lifetime Value (LTV)

See CLV.

Link Bait

Content engineered to attract backlinks.

Link Building

Actively acquiring backlinks; outreach, PR, digital PR.

Link Equity

Authority passed via hyperlink; declines with redirects.

LinkedIn Ads

Sponsored content, InMail, text ads; CPC often $5-$9.

LinkedIn Live

Real-time video streaming on platform.

Listicle

Article formatted as numbered list; 2× more clicks (Outbrain).

Live Chat

Real-time website support; lifts conversion 12 %.

Lookalike Audience

Meta/ Google audience mirroring traits of seed list.

Looker Studio

Free Google BI tool; rebranded from Data Studio.

Loyalty Program

Points, tiers, perks to repeat purchase (Starbucks).

LSI (Latent Semantic Indexing)

Contextual keywords; not a Google term but useful for writers.

M

Machine Learning

Algorithms improving through data; core of Google RankBrain.

MarTech

Marketing technology stack; avg enterprise uses 91 tools (Gartner).

MAU (Monthly Active Users)

Engagement metric for apps/platforms.

Meta Description

HTML snippet; 155-160 chars, not a ranking factor but affects CTR.

Meta Title

HTML title tag; strongest on-page SEO signal.

Micro-Influencer

1k-100k followers; higher engagement than mega.

Micro-Moment

Intent-rich instant when user turns to device (Google).

Middle of Funnel (MOFU)

Evaluation stage; comparison guides, webinars.

Mobile-First Indexing

Google uses mobile version for ranking; rolled out 2021.

Monthly Recurring Revenue (MRR)

SaaS staple; predictable monthly income.

MQL (Marketing-Qualified Lead)

A lead that marketing deems ready for sales conversation based on demographic fit (right company size, job title) and engagement threshold (e.g., visited pricing page + attended a demo webinar).
2025 benchmark: average MQL→SQL conversion is 18 % in B2B SaaS; tighten scoring if yours is < 12 %.
Pro tip: revisit scoring models every quarter—an e-book download in 2021 ≠ intent in 2025.

Multichannel

Presence on many channels; not necessarily integrated (vs. omnichannel).

Multivariate Testing

Tests multiple variables at once; needs high traffic.

N

Native Advertising

Ad matching form/function of platform (BuzzFeed sponsored posts).

Natural Link

Editorially placed without payment or outreach.

Navigation

Menu structure guiding users.

Negative Keywords

Query terms you exclude to prevent ad spend waste.

Net Promoter Score (NPS)

% promoters – % detractors; 50+ excellent.

Newsjacking

Injecting brand into breaking news cycle.

Niche

Specialised market segment.

No-Follow

Link attribute telling Google not to pass equity.

Nurture

See “Lead Nurturing”.

O

Off-Page SEO

Signals outside your site: backlinks, brand mentions.

Omnichannel

Seamless experience across channels; 89 % higher retention (Invesp).

On-Page SEO

Content, HTML, images, internal links.

Open Rate

Emails opened ÷ delivered; inflated by Apple Mail Privacy.

Organic Search

Unpaid search results; 53 % of site traffic avg.

Outbound Marketing

Push messages: cold calls, direct mail, TV.

Outreach

Proactive email/DM to bloggers, journos, influencers.

P

Page Speed

Load time; Core Web Vital LCP <2.5 s.

Pageview

Browser loads a page; basic analytics metric.

Paid Social

Social ads vs. organic posts.

Pillar Page

Comprehensive hub linking to cluster content; 3,000+ words typical.

Pinterest Ads

Promoted pins; strong for ecommerce DIY, fashion.

Pixel

1×1 tracking image or code snippet (Meta, Google).

PLA (Product Listing Ad)

Google Shopping image ad.

Podcast

Audio on-demand; 214 M U.S. listeners 2025.

Position

SERP ranking; top 3 get 54 % of clicks.

PPC (Pay-Per-Click)

Paid search model; advertiser pays per click.

PQL (Product-Qualified Lead)

User who tried product and hit usage threshold.

PR (Public Relations)

Earned media outreach; press releases, thought leadership.

Programmatic Advertising

Automated, data-driven media buying via DSP.

Psychographics

Values, attitudes, interests, lifestyles.

Q

QR Code

Matrix barcode bridging offline→online; surged 43 % 2020-24.

Qualified Lead

Contact vetted for fit and intent.

Quality Score

Google Ads 1-10 relevance grade; ≥8 drops CPC 15-50 %.

Query

Words user types into search box.

Query Refinement

User modifies search (adds “price”, “near me”).

R

Ranking

Position on SERP.

Real-Time Marketing

Reacting instantly to events (Oreo Super-Bowl tweet).

Remarketing

Google’s term for retargeting via display ads.

Reputation Management

Influencing public perception online.

Responsive Ads

Google ads auto-assemble headlines, images for fit.

Responsive Design

Layout adapts to screen size; mobile-first.

Retargeting

Ads to users after they leave your site.

Return on Ad Spend (ROAS)

Revenue ÷ ad spend; 4:1 common target.

Return on Investment (ROI)

(Net profit ÷ cost) × 100.

Rich Snippet

Enhanced SERP result (stars, price, stock).

Robots.txt

File telling crawlers what not to index.

RSS (Really Simple Syndication)

Feed format for blog updates; declining but still used.

S

SaaS (Software-as-a-Service)

Cloud subscription software.

Schema Markup

Structured data vocabulary (schema.org) for rich snippets.

Search Intent

Goal behind query: know, do, buy, go.

SEM (Search Engine Marketing)

Paid search ads.

SEO (Search Engine Optimisation)

Improving organic rankings.

SERP (Search Engine Results Page)

List of results.

Session

User activity within 30 min window in GA4.

Share of Voice (SOV)

Brand visibility vs. competitors; 10 % excess SOV ≈ 0.5 % share growth.

Short Code

5-6 digit number for SMS campaigns.

Sitemap

XML file listing URLs for crawler discovery.

SKU (Stock Keeping Unit)

Product code for inventory.

SLACK

1. Team chat tool; 2) sudden drop in metric (“sales slack”).

SlideShare

LinkedIn-owned presentation platform; 70 M users.

SMS Marketing

Text message promotions; 98 % open within 3 min.

Snap Pixel

Tracker for Snapchat ad conversions.

Social Listening

Monitoring brand mentions across social.

Social Proof

Reviews, testimonials, user count; lifts conversion 34 %.

Spam Score

Moz 0-17 scale predicting penalisation risk.

Sponsored Content

Paid article mimicking editorial (labelled “sponsored”).

SQL (Sales-Qualified Lead)

A lead that sales accepts after manual vetting (BANT, MEDDIC, or your framework) and agrees to pursue within the next 1–2 sales cycles.
Signal strength: SQL → closed-won averages 22 % globally; if yours is < 15 %, either qualification criteria or demo quality needs work.

SSL Certificate

Enables HTTPS; Google minor ranking signal.

Story (Social)

Ephemeral 24 h content (IG, FB, TikTok).

Subscriber

Person who opts in to email, YouTube, podcast.

Super Bowl Effect

Traffic spike after big-game ad (Coinbase QR 2022).

SWOT

Strengths, Weaknesses, Opportunities, Threats framework.

T

Tag (Website)

Snippet of code for analytics/tracking.

Tag Manager

See Google Tag Manager.

Target Audience

Intended market segment.

Target CPA

Google Ads auto-bid strategy.

Testimonial

Customer quote endorsing product.

Thank-You Page

Post-conversion page; prime for upsell or survey.

Third-Party Data

Collected by entity with no direct relationship to user.

Thread (Twitter/X)

Series of connected tweets.

TikTok Ads

In-feed, TopView, Spark ads; CPC avg $1.

Time on Page

Avg duration; unreliable without scroll interaction.

Title Tag

HTML element; 50-60 chars ideal.

Top-of-Funnel (TOFU)

Awareness stage.

Tracking Code

Unique string identifying traffic source (UTM, pixel).

Traffic

Visits to website/app.

Transactional Email

Triggered by action: receipt, shipping.

Trending Topic

Subject with sharp spike in mentions.

Tripwire Offer

Low-cost entry product designed to turn prospect into buyer.

Trustpilot

3rd-party review platform; stars appear in SERP.

Twitter Spaces

Live audio rooms; rival to Clubhouse.

U

UI (User Interface)

Visual elements user interacts with.

UGC (User-Generated Content)

Brand-tagged posts by fans; 79 % of buyers say it impacts purchase.

Unique Visitor

Individual user counted once regardless of sessions.

Unlimited Ad Tracking

iOS setting allowing app data sharing; minority opt-in.

UPC (Universal Product Code)

Barcode used in retail.

Upsell

Encourage higher-value purchase (large popcorn).

URL (Uniform Resource Locator)

Web address.

URL Shortener

Bitly, TinyURL; good for character limits but hides destination.

Usability

Ease with which users achieve goals on site.

UX (User Experience)

Overall experience encompassing UI, load speed, content.

V

Vanity Metric

Looks good, drives no action (raw followers).

Viral Marketing

Spreads person-to-person exponentially.

Virtual Event

Webinar, summit, live-stream; 40 % cheaper than physical.

Voice Search

Query via speaking; 27 % of mobile searches.

Voice Tone

Brand personality in copy (fun, formal, cheeky).

VPN (Virtual Private Network)

Masks IP; impacts geo-target accuracy.

View-Through Conversion

User saw ad, didn’t click, converted later; incrementality often overstated.

Viewability

Ad opportunity actually seen (IAB standard: 50 % pixels ≥1 s).

Viral Coefficient

Avg invites × conversion; >1 = growth loop.

W

Webinar

Online seminar; avg attendance rate 36 %.

WebP

Modern image format; 25-34 % smaller than JPEG.

Website Builder

Wix, Squarespace, Shopify; no-code.

White Hat SEO

Tactics within search-engine guidelines.

White Paper

In-depth report addressing complex issue; top MOFU asset in B2B.

Wireframe

Low-fidelity layout sketch.

Word-of-Mouth (WOM)

Offline and online advocacy; 74 % shoppers say it influences.

WordPress

CMS powering 43 % of web.

Workflow

Automated sequence of actions (CRM, email).

X

XML

Markup language readable by humans & machines.

XML Sitemap

File listing URLs for crawler discovery; submit in Search Console.

Y

Yahoo!

Once $125 B company; still 3 % U.S. search share via Bing feed.

Yelp

Review platform; 1-star increase → 5-9 % revenue lift (Harvard).

Yield Management

Dynamic pricing for inventory (airlines, hotels, ad slots).

YouTube Ads

Skippable in-stream, bumper, discovery; 2 B logged-in users.

YouTube SEO

Optimising title, description, tags, chapters for search & suggested.

Z

Zero-Click Search

Answer displayed on SERP → no click; 57 % of mobile queries.

Zero-Party Data

Data user intentionally shares (preference centre, quiz).

Zip Code Targeting

Offline direct mail classic; now used in geofence ads.

Zoom Fatigue

Exhaustion from prolonged video calls; 49 % of remote workers report.