I know I promised a weekly report showing what I was doing, numbers, and tools, but that month was crazy. I was combining this new project with two clients, and I didn’t even have time to breathe, so I decided to cry with you here and restart that journey.
Well, where to start?
New company, almost nothing had been done before I joined, especially in terms of marketing.
No website, no social media profiles, no strategy, no paid media accounts opened, nothing, and more importantly, a new team. (I had worked directly in the past with Pau Ramon at Factorial, but never had him as a direct report, and with Josep Jaume, but had never really met him before.)
The Company
Ramensoft SL was founded nearly a year ago by Pau Ramon as a playground for himself. He left Factorial, had some money from stock options, and wanted a relaxed time to learn and create on his own.
One day, he decided that playing alone wasn’t that fun, and that’s how we ended up joining XD.
In legal terms, we are joining the company as co-founders. Pau Ramon is the financial partner and CEO, and Josep and I are adding funds with part of our “salaries.”
To join the company, we had to create a shareholder agreement with all the new conditions: the percentage of stock options for each partner, vesting rules, what happens if someone wants to leave, and, more importantly, what happens if someone doesn’t perform as expected.
This is super important and should always be defined and reviewed by a legal expert to prevent a lot of problems in the future.
I’m planning to dedicate a full blog post to how to constitute a company in the future. If you don’t want to miss it, subscribe here.
Our first decision
When I said there was nothing, it was a small lie 🙏. As I mentioned before, Pau created Ramensoft a year ago and already had three projects.
The old website looked like this (well, something a bit better, this is an archive.org screenshot)
Fika
Grow your audience, own your content.
In a world dominated by social-networks and a corrupted attention economy, fika offers a platform for curators to discover, filter and share their ideas with others.
Handinger
The easiest & cheapest way to extract data from the Internet.
Extracting content from the internet is becoming increasingly difficult. Handinger makes it easy and cheap!
Whatajong
A Mahjong Solitaire roguelike game.
Inspired by Balatro and Solitaire games from the 90s, Whatajong is an exhilarating experience. A cozy game that is both familiar and challenging.
All these projects were already there, and we had to make our first decision: where we wanted to invest our time, and what we thought people would need the most. We were coming from a B2B world at Factorial, so we decided to test B2C or maybe a mix of B2B/B2C, time will tell.
We picked Fika, the future alternative to Substack and Beehiiv combined (or at least that’s the goal 😅).
First month Roadmap
As I said before, “new company”, “no website”, everything to do.
This is my fourth time joining a company where more or less everything needs to be done. The hardest part at the beginning is setting the right priorities. I’m still failing, but getting there. Once the wheel starts moving, everything starts to make more sense.
My first weeks were a little chaotic, juggling all the clients and Ramensoft. I was still stuck in too many meetings, and it was the beginning of Q4, which means starting to think about the next year.
My main tasks
Think about Ramensoft’s marketing strategy (one company, several subprojects, should each subproject have its own brand?)
Investigate the market (who are our competitors, what is their ICP, SEO, paid, onboarding, etc.)
Failed at creating the Ramensoft website (interesting story and a good learning for me, detailed explanation below)
Opened social media accounts on X, YouTube, TikTok, Instagram, LinkedIn, Facebook, and Reddit
Opened ads accounts on Google, TikTok, Meta, LinkedIn, and Reddit
Researched for a freelance designer, but in the end decided to put it on hold after spending several hours analyzing more than 300 application emails. Found 3 really interesting and saved for later
Created the Fika website except for the homepage using Sanity (a new CMS for me, similar to Webflow or DatoCMS but cheaper and nicer in Pau Ramon’s eyes, big kudos to him for crafting all the blocks and setup)
Made an initial business plan for Fika, basically licking my finger without much data to get real KPIs, but the Excel supports everything
Wrote the initial onboarding emails (not implemented yet)
Designed a super simple soft launch for Fika (we are going to build in public) and prepared a nice challenge for all of you ;)
Reviewed the SEO structure and basics for Fika and the sub-blogs
Created a lot of tasks related to small bugs (aka the destroyer or bug finder) that Josep and Pau fixed
Some other small things that sometimes consume a lot of time
It doesn’t seem like much, but you have no idea how fast time passes. I’m planning to create specific blog posts about Sanity, business plans, SEO analysis, market research, TAM, SAM, SOM, and more.
If you want to know how I did it, you know the answer 😜, subscribe to my newsletter.
My Failure Creating the Website for Ramensoft
A few months ago, I started playing with Lovable (living the coding-life vibe I always wanted XD). I created some apps that no one is using, but they helped me learn a lot — how to structure a product, think about the database before the features, break things and try to repair them, etc. (more on that in another blog post).
The thing is, in order to save time, I created a website with four landing pages, five languages, and a system to gather leads with its own admin panel (and an easter egg).
It even had a sitemap and was all SEO-friendly, it got indexed on Google in just one day.
You can check it here: https://preview--ramen-reimagined-launch.lovable.app/
Then I really met Josep Jaume, and I’m lucky that we had our first disagreement. He’s an awesome developer, and thanks to my attempt at building the website, we went deep into AI Slop and everything related to it. We can’t vibe-code our main website when we’re trying to make something different, something unique.
He then crafted the logo and the website we have today (with more to come soon).
https://ramensoft.net
Our main goal was simple, to have something to show to the world and gather some emails to announce our soft launch and future updates.
And thanks to that, I realized that the next products we’re going to launch will be exquisite, unique, and will add real value to the world, not just something anyone can make in one hour chatting with an LLM. (Open to debate, because I’ll definitely keep vibe coding for my own projects.)
October Fika Metrics
I’m planning to share the evolution of Fika’s metrics and those of our future projects. We’re using Posthog.
An analytics and Hotjar tool made by devs for devs. I had a lot of resistance at the beginning, because instead of using the well-known Google Analytics, which integrates super well with other platforms and is 100% connected to Search Console, I had to learn a new tool. It’s not that easy to use, but it’s super customizable and connected to all the data inside the product.
There are still some events pending configuration, and some data wasn’t gathered correctly, but here you have the screenshot for this month.
In the future (if possible), I’ll share a table with more interesting KPIs and conversion rates..
We were not tracking conversions, now we do :)
I hope you enjoyed it. It was a little bit long… or maybe not. You can always share any feedback, suggestions, or ideas about what you’d like to see next in the LinkedIn post about this blog.
And sorry not sorry, if you made it this far, you know what to do for more No spam del bueno.