Fika November Update + business plan reveled

Today I’m going to share some juicy numbers: the final business plan with our budget and goals, how much money we invested this November, and the results.

This month was my first month fully dedicated to Ramensoft and mainly Fika. Time flies, maybe because there is a lot to do.

What I did in Fika as CRO this November?

For all of you who do not know what CRO means, it means that I’m in charge of Marketing and Sales.
We don’t have something to sell yet, so I acted as a Marketing Manager, or what is basically Marketing 4x4 because I still don’t have anyone to manage XD.

It has been a challenge, I have to admit it, because I have not been in the trenches for a long time. Lately I mostly acted as a manager and sometimes as an SEO specialist.

So what did I end up doing? Everything from content creation to strategy, social media, SEO, paid campaigns and more.

Main tasks for Fika completed:

• Launch our first challenge to attract new users. The challenge was simple, publish four blog posts and you would win a full year of Fika Premium. The person who generated more subs and wrote at least four blog posts would also win six books to improve their writing.

• Publish our first content on social media (yes, I’m an influencer now…). It is not my thing, that is why I’m looking for a content creator who can help me with social media and blog posts

  

• Create our first paid campaigns in Reddit Ads, Meta and TikTok (results below, keep reading 😄).

• Think and rethink our ICP. We are now targeting busy experts who have something to share but don’t have the time or the habit of writing. We already discovered that even though people started writing with our challenge, they didn’t continue. We will improve that for sure, but it is super expensive.

Creating a habit is super expensive

• New ICP landing pages, testing a few things and validating the new ICP.

• Improving SEO. Figuring out how our competitors are structuring their content, their users, their subdomains and so on. We finally decided to create a subdomain for each writer. We created a logic where subdomains with one blog post or less have no index and a disallow, and the rest have their own sitemap.

  We created a solid sitemap logic and the sitemap of sitemaps was born.

• Other random stuff like translating all landing pages, finding bugs and so on.

November Fika Results:

We are trying to build in public, and that means showing everything we are doing and being as transparent as we can.

Paid campaigns

I wanted to test a few things and start pushing growth, not only organic but also using some cash.

We created our challenge, it was the perfect excuse to test a couple of ideas. I decided to start with Reddit, Meta and TikTok. Why not Google? Because we wanted to use the offer for new clients and we didn’t have enough money in our bank account XD.

Reddit ads results

Reddit seemed like a perfect fit because there are a lot of Subreddits related to writing, founders, startups and so on. A perfect place to validate our ICP and for me to test Reddit at the same time.

We invested a total of 511,89 € for a total of 1,2 M impressions (eCPM 0,41 €) and 9071 clicks (CPC 0,06 €).

What Posthog says: 6090 visits (real CPC 0,08 €), total writers 20 (CPL 25,59 €).

My first learnings with Reddit, filter out as many countries as you don’t want or just target the ones you really want. The traffic seems qualified somehow. Targeting the homepage didn’t generate signups, but targeting the challenge did.

Tiktok ad results:

I used TikTok Ads in previous companies, and for B2B it was generating leads at a decent price, so why not test it for Fika?

We spent a total of 126,3 € for 214.875 impressions (CPM 0,59 €) and a total of 721 clicks (CPC 0,175 €).

What Posthog says: 463 visits (real CPC 0,272 €) and just one writer (CPL 126,3 €).

It was a total disaster in terms of leads. We gained followers and some people saw my face, but that is all. We will need to rethink the strategy here and set up CAPI to track conversions better and let the algorithm work. For now we were running a traffic campaign.

Meta ad results:

Similar to TikTok, Meta usually brings worse leads compared with Google Ads, but in general at a super low price.

We spent a total of 88,36 € for 46.406 impressions (CPM 1,90 €) and 1317 visits (CPC 0,067 €).

What Posthog says: a total of 1267 visits (real CPC 0,0697 €) and 0 conversions.

It is really weird that there are no conversions with that amount of clicks, and somehow Posthog does not allow me to filter Meta traffic correctly. Maybe there is a bug, or like with TikTok, the traffic was not qualified at all.

My summary with paid ads:

Until we correctly set up all the events and send the right signals to the paid platforms, at least with TikTok and Meta we are not going to generate much business.

For this first month experiment, Reddit wins in every area, CPM, CPC and CPL. It is worth exploring more features and more subreddits.

Organic channels or non paid channels:

This is where we mainly generated all our writers, but there is a trick here. We started sharing the Fika project with our networks.

When we launched Fika and announced it publicly with the challenge, we saw a huge increase. After a few days, you can see in the graph that the number of new signups per day went down again.

Our challenge now is to find the right target in a saturated market, blog tools, newsletters, writing apps, etc.

I know our software right now has some unique features, like the proofreading and the auto translation for your blog posts, all included in the same process and tool, no plugins, no extras. (compared with Substack, Beehiiv or Ghost). You can check our latest updates here.

Final November Numbers:

A total of 13,400 visits (blended CPC: 0,054 €) and 103 writers (blended CPL: 7,05 €).

Next month I’ll also share the number of readers, people who subscribe to a writer, and in January the revenue and CAC, since we are planning to enable our paid plan.

Fika business plan 2025-2027

And now, what all of you were waiting for, the business plan we made for our first project, Fika, the numbers we will fight for, and the compass that will help us figure out if we are dying or swimming in bills.

Here it is, no secrets for you. Maybe next time we are also going to share the economics.

How we are going to grow:

• Attracting new writers. We, well Josep and Pau, are crafting a better tool than Substack, with unique features and the best of other competitors like Ghost or Beehiiv.

• Writers’ content: writers, if we are lucky, are going to write content, and that content is going to rank on Google, with my help, and also be shared on social media, newsletters, and other platforms or websites. This will generate visits and subscribers.

• Subscribers: they will come, attracted by the content of our writers. A subscriber can become a writer.

How we are going to earn money:

• SaaS model: writers, in order to have cool features that will help them grow faster, reach more people, and earn money or promote their services, products, or company, will pay for the tool.

• Paid subscriptions: writers will have the ability to gate their content or create exclusive content for their paid subscribers. Writers are going to earn 90% of what they generate. The average price per subscription is between 5 and 20 €.

• CPM: this is still not fully decided yet, but like Beehiiv does, we will offer a revenue share CPM model, per visit or per email open, where we are going to show ads from selected partners. CPM can go from 2 to 8 € per 1,000 impressions, and the revenue will also be shared with writers.

We have a huge challenge on front of us, so we you want to help us, please share our story with your friends and don’t forget to subscribe for MORE SPAM DEL BUENO